Hi, I’m
Oscar Kim

Digital Performance Specialist, working within Paid Search and Social Marketing for +2 years.

Juggling creativity, data analytics and emotions, I strive to create digital strategies and produce high-quality results. In the field of digital advertisement, I believe it’s crucial to produce works that are relevant, interesting and valuable.

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Digital Marketing today is more than just the clear-cut “black and white”…

… truly effective marketing requires digging into the “grey” areas.

I aim to craft engaging and empower companies and clients with creative, data-driven strategies. Adopting a hybrid approach of data and creativity, I analyse, measure and continuously refine every piece to ensure it delivers results.

I believe growth and efficiency is attainable through ingenuity and compelling data.

So, what are these “grey” areas?

Undeniably, “black-and-white” metrics like clicks, conversions and ROI will remain essential. Truly effective marketing requires an exploration into the “grey” - those nuanced, less quantifiable aspects that have significant potential to impact results.

Going beyond the numbers, I strive to understand the users and produce qualitative insights. Walking a fine line between data and creativity, I believe data can guide creative choices, but it shouldn’t stifle innovation.

Having a customer-centric approach has helped me place the customer at the forefront of my strategies. In a crowded digital space, differentiation is key.

Digging into these “grey” areas will help uncover unique insights and develop strategies that resonate with individual needs and preferences.

Branding Digital Marketing Data Analytics
SEM Paid Social Campaign Management
Advertising Research Performance-Driven
Audience Targeting Ad Copywriting Remarketing Attribution Modelling Competitive Analysis

Clients and Projects

Brands: Bioglan, Nature’s Way, Brut, Sambucol

Brands: Real Insurance, Australian Seniors, RSPCA, Choosi, Guardian, Guide Dogs